UgenTec is an international and fast-growing company specialized in the development of diagnostic & workflow software solutions for molecular laboratories. 

The UgenTec software solutions are situated on the challenging crossroads between molecular diagnostics and informatics in combination with artificial intelligence. The product is directly aimed at laboratories and companies in the market of clinical diagnostics. UgenTec is recognized with multiple awards that acknowledge their value of the delivered innovation. The UgenTec headquarters are located in Hasselt at the Corda Campus where today a team of 40 people is working, to commercialize their offering to the global market. The UgenTec team is a very diverse and dynamic young team, consisting of people with a biomedical, technical and informatics background. Moving quickly from a scale-up to a fast growing international enterprise, working for UgenTec will be both a challenging and a huge opportunity.

In order to strengthen the team in Hasselt, UgenTec is looking for a

Digital Marketing Specialist

Function description

You will join the UgenTec marketing team as our Digital Marketing guru. UgenTec is a young, vibrant, fast-growing SaaS company applying Artificial Intelligence in the molecualr diagnostics software space. You're a digital native, you know what makes social networks tick, you have great writing and visual skills with experience in design and editing. You know how to bring a website to life and you can make complex ideas simple, are eager to try out new things and you love geeking out on marketing and communication.

UgenTec markets its AI platform to experts - molecular biologists, lab directors, diagnostic companies. In this complex b2b market, relevant content and real proof points are key - we have happy customers and vocal Key Opinion Leaders that spread the word on UgenTec through white papers, webinars, testimonials and videos. We use modern tools for marketing automation from lead to revenue and love putting engaging content out there.

We're looking to strengthen our marketing team with a hands-on, tech savvy, creative digital native marketeer who can straddle the strategic campaign ideas and messages and the tactical hands-on everyday execution.

You:

• Are good at visualizing complex info, developing visuals, editing documents, creating copy, graphics, content, video. Experience with software such as the Adobe suite for graphics and video editing and a keen eye for design, are a plus.
• You know your way around a CRM - you either have experience or are a quick learner. We use Hubspot.
• Have demonstrable experience either by education, from projects or internships, or professionally.

You're a tech savvy, self-starter, team player, know the IT tools and are a quick learner, have a feel for graphic design, you communicate well, and can make complex ideas come to life. You're hands-on and eager to hit the ground running. We have a well fleshed-out marketing plan to bite down on and are keen to get our hands dirty together.

You'll be responsible for:

• Content Marketing. Together with the Sales, FAS and marketing team you'll develop rich content (application notes, webinars, white papers, video testimonials, quotes and more).
• Events. You'll be responsible for tactics, execution, campaigns and logistics. These include trade shows as well as webinars, customers e-seminars and ideas you yourself bring to the table.
• CRM, marketing automation from lead to contract and beyond. You'll build on our existing tools and automation for lead gen, across the website, mailings and social, integrating the customer journey from first contact to signed contract and beyond, running successful lead gen campaigns, tracking KPIs and campaign metrics, and engage with KOLs.
• Social & email marketing. You'll make our social networks and campaigns engaging, broaden our fan base and grow in new geographics - directly and with our partners in the molecular diagnostics market.
• Graphic design - composing compelling graphics and short video posts conveying or product messages, benefits and features to our audiences across molecular scientists, agbio experts and c-level decision makers.
• Web Presence. You'll maintain and build out our web presence, with attention to SEO, building engaging content supporting campaigns, targeting markets and personas, pitching products and smart CTAs

Offer

UgenTec is breathing a stimulating scale-up atmosphere where you can grow your capabilities in an open and no-nonsense company culture. We especially pay attention to keeping up our open communication and the desire to exchange views and ideas within our motivated team in a context of mutual trust.

We offer a fascinating role in an international environment where you will have the possibility to grow and shape a software solution right from the start. We combine state of the art data science with cutting edge technology in a streamlined development process to ensure we deliver only the best solutions to our customers.

We offer competitive salaries with fringe benefits, including a car.